The story about Ed Young?
If you have been to a golf course in recent years, you probably noticed people wearing caps with typical mainstream logos, shirts with stripes and clothes with a stuffy country club feel to it. In fact, everyone looks the same!
Walking into the regular golf shop - it is just too boring. So, we decided to produce our own gear, that will NOT fall into this category - and even form a new business around the idea.
Scouting for a project name, we realized other people had the same thought loong before us - Edward Young, a philosopher from England, born back in 1683, stated:
"Why are we born originals but die as copies?"
Yes, why? Don't be like everyone else. Stand out and have some fun. Be original.